TITLE

WDMP Wins pitch for Habitat integrated brief

AUTHOR(S)
Billings, Claire
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that home furnishings store Habitat Inc. has appointed WDMP to handle its below-the-line integrated account following a pitch. WDMP has been briefed to develop customer communications for the retailer's existing database and to acquire new customers. The agency has also been briefed to revamp Habitat's Web site. WDMP's first work will be a campaign to promote Habitat's autumn/winter 2006 range, called "Vive la Difference." The name of the range is designed to help promote Habitat's designer status to differentiate it from increasing competition in the furniture and homewares market.
ACCESSION #
21490839

 

Related Articles

  • Simplicity is Beautiful. Slack, Eric // Retail Merchandiser;Sep/Oct2013 Supplement, p52 

    The article features unique houseware designer, manufacturer and distributor Architec Housewares on how it devises new products and grows its business. It offers a history of the company, which is the housewares division of its family-owned parent company Alice Ink, which also owns Plastec Lawn...

  • Giving Thanks Amid Pure Joy. VONDER HAAR, JOE // CSP;Nov2014, Vol. 25 Issue 14, p38 

    The article offers the author's insights on the development of the retail industry. He states that retailers can guarantee that suppliers embraced the concept that stores are the right place to launch new products and packages in 2014. Also mentioned that the retail industry has contributed in...

  • Housewares - here we come!  // Builders Merchants Journal;2013 Rainy Day Trust Annual Review, p8 

    The article offers information on several attempts of the Rainy Day Trust to improve its profile in the housewares Industry retailers and suppliers.

  • Artios Home debuts Nicole Miller/Excelsior Designs gallery.  // Furniture/Today;1/14/2008, Vol. 32 Issue 19, p42 

    The article reports on the move of home furnishing retailer Artios Home to open a Nicole Miller Collection Studio in its store in Spokane, Washington. Such move accounts the Miller's 70-piece line of case goods and upholstery made by Excelsior Designs. Moreover, a part of sales of the store...

  • 2094, FAIRLIGHT, NSW.  // Australian House & Garden;Jan2014, p75 

    A directory retail stores in Fairlight, New South Wales is presented including the Hamptons House, Lime Lifestyle and Honeybee Homewares.

  • Miller kicks off Excelsior line at R&S Tampa store.  // Furniture/Today;10/2/2006, Vol. 31 Issue 5, p73 

    The article reports on the inauguration of the national launching of the home furnishings collection of Nicole Miller that is manufactured by Excelsior Designs at the Robb & Stucky store in Tampa, Florida. The Miller Collection includes 70 pieces of living room, dining room and bedroom furniture...

  • Ikea Launches Luxury Line.  // Home Textiles Today;5/21/2007, Vol. 28 Issue 13, p18 

    The article reports on the launch by specialty chain Ikea of the new Ikea Stockholm line of luxury down pillows, velvet-upholstered chairs, fully-lined curtains and mohair throw-pillows in the U.S. in 2007. It includes background information on the key features and specifications of the new...

  • Milli Home and Designer Sheila Bridges Team Up.  // Home Textiles Today;5/21/2007, Vol. 28 Issue 13, p18 

    The article reports on the launch by Milli Home, a supplier of table linens and decorative pillows, of its new Sheila Bridges Home by Milli Home line of home furnishings and household linens in the U.S. in 2007. The new product line is introduced by Milli Home in conjunction with interior...

  • Gee's Bend Quilts Come to ABC--as Rugs.  // Home Textiles Today;5/21/2007, Vol. 28 Issue 13, p18 

    The article reports on the opening of the Gee's Bend rug assortment exclusive to ABC Carpet stores in the U.S. in 2007. The product line is licensed with the Gee's Bend Quilters Collective, a group of rural African-American women famous for their historic tradition of quilting. It also includes...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics