WDMP Wins pitch for Habitat integrated brief

Billings, Claire
June 2006
Campaign;6/23/2006, Issue 25, p5
Trade Publication
The article reports that home furnishings store Habitat Inc. has appointed WDMP to handle its below-the-line integrated account following a pitch. WDMP has been briefed to develop customer communications for the retailer's existing database and to acquire new customers. The agency has also been briefed to revamp Habitat's Web site. WDMP's first work will be a campaign to promote Habitat's autumn/winter 2006 range, called "Vive la Difference." The name of the range is designed to help promote Habitat's designer status to differentiate it from increasing competition in the furniture and homewares market.


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