TITLE

Universal McCann Sydney nets media prize

AUTHOR(S)
Hamilton, James
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Universal McCann Sydney has won the Media Grand Prix award with an integrated campaign for Unilever's Lynx bodyspray brand. The winning campaign included press, outdoor, TV and ambient media and saw the creation of a Lynx-branded airline in an attempt to engage with 17-to 25-year-old men. The awards were disappointing for British media agencies, which took home just one gold and two bronze Lions. OMD won a gold Lion for its London-wide Monopoly game for Hasbro. The campaign, created by DDB London, featured Monopoly-branded taxis and an online playable game.
ACCESSION #
21490836

 

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