TITLE

Fallon London wins Outdoor Grand Prix

PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Fallon London has won the Grand Prix award for its Tate Britain campaign. The three advertisements, "hungover," "big meeting," and "split up," display collections of the museum's art tailored to specific personal circumstances. The work beat competition from the gold-winning TBWA\Whybin in Auckland for Adidas "be the ball," and BBDO Argentina for Nike "feet-hands." A campaign from Shout Gothenburg, which highlighted the number of homeless people in Sweden, was also marked as an "amazing idea" but could not be considered for the Grand Prix because it was a government campaign.
ACCESSION #
21490832

 

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