Lexus calls pitch for new model

Nicholson, Kate
June 2006
Campaign;6/23/2006, Issue 25, p2
Trade Publication
The article reports that Saatchi & Saatchi Co. PLC's grip on the Toyota account has weakened further with the news that Clemmow Hornby Inge (CHI) is pitching for its iconic Lexus brand across Europe. Saatchis is rumoured to have flown in a global team to defend its Toyota business. It is understood that this review is for an individual Lexus model launch. The news comes as a blow to Saatchis. Toyota is the network's second-biggest client, after Procter & Gamble Co., but over the past three years CHI has made some serious inroads into its European business.


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