TITLE

ITV to raise multichannel investment

AUTHOR(S)
Davidson, Darren
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that ITV Corp. has announced its turnaround strategy, which includes slashing its sports programming budget by £30 million and increasing investment in its multichannel offer by £20 million. The broadcaster also said in a trading update that it expected advertising revenues to decline by 4.6 percent year on year for the first six months of 2006. However, revenues at the digital channels were up 42% in the first half of the year. ITV is on a charm offensive with media agencies and advertisers, to garner support to lobby Office of Communications to abolish the CRR mechanism.
ACCESSION #
21490828

 

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