IPA requests tighter funding for the BBC

June 2006
Campaign;6/23/2006, Issue 25, p2
Trade Publication
The article reports that Institute for Practitioners in Advertising (IPA) has urged British MPs to rein in an overfunded British Broadcasting Corp. (BBC) to stop it pushing ITV Corp. into a downward spiral. IPA leaders called for tighter funding and more external supervision for the BBC to ensure it sticks to its public-service remit, when they gave evidence on Tuesday to the Commons Culture Committee's inquiry into new media and the creative industries. Jim Marshall, the chairman of Starcom UK, said ITV could be caught in a pincer movement of BBC commercialism and the growth of Internet advertising.


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