Dell shifts £75m press from DDB to AdPeople

Davidson, Darren
June 2006
Campaign;6/23/2006, Issue 25, p1
Trade Publication
The article reports that Dell Computer Corp. is moving an estimated £75 million pan-European portion of its creative account from DDB London to the Danish advertising agency AdPeople following an internal audit. The news breaks as reports emerged that WPP is talking to AdPeople about a possible acquisition. The lion's share of Dell's advertising is in press, which is now moving to AdPeople from DDB. AdPeople already handles Dell's online and direct marketing. Ronnie Job, the founder of Adpeople, refused to comment on the Dell appointment.


Related Articles

  • Hasbro Gives $80-100 Mil. Toy Business to DDB. Sampey, Kathleen // Adweek Eastern Edition;11/27/2000, Vol. 41 Issue 48, p4 

    Reports the toy business consolidation account of Hasbro by advertising agency DDB Worldwide in New York. Details of the television spot production; Allocation of budget for television appearance; Arrangements of media buying between Omnicom and Grey Worldwide.

  • DDB Worldwide scoops Dell's 60m pound global task. Hedberg, Ase // Marketing Week;4/19/2001, Vol. 24 Issue 10, p8 

    Informs that DDB Worldwide was awarded the global branding account of Dell Computer Corp. End of Dell's relationship BBDO Worldwide; Media buying expected to be handled by DDB's sister agency OMD; Unclear effect on the branding responsibilities of Carat, Rocket and Total Media.

  • DDB merges Burkitt into London shop.  // Campaign (UK);10/6/2006, Issue 40, p5 

    The article presents information about the merger of the advertising agencies Burkitt DDB and DDB London. The merger follows the Burkitt DDB's loss of its £15.5 million John Lewis account. The main clients of Burkitt DDB include Schwarzkopf and Epson. DDB London is currently without a chief...

  • Exxon Mobil taps DDB for branding. Petrecca, Laura; Snyder, Beth; Guilford, Dave // Advertising Age;9/20/1999, Vol. 70 Issue 39, p1 

    This article reports on the selection of DDB Worldwide, New York to handle the post-merger branding assignment for Exxon Corp. and Mobil Corp. Agency contracts cannot be finalized until after the deal is approved by the Federal Trade Commission, but executives close to the companies said DDB...

  • Echoes from the Big Bang.  // Advertising Age;4/29/1996, Vol. 67 Issue 18, p28 

    The article discusses the effects of megamergers among large advertising agencies on major advertisers. The high compensation of advertising agencies is an issue for advertisers. It resulted to the elimination of the 15 percent commission and agencies were treated by clients not as partners but...

  • DDB wins $40 mil. Norwest-Wells Fargo shootout. Zoltak, James; Baar, Aaron // Adweek Eastern Edition;5/10/1999, Vol. 40 Issue 19, p7 

    States that advertising agency DDB Needham has been selected as agency of record for Wells Fargo, the company emerging from the merger of Norwest Banks and Wells Fargo & Co. Estimated amount of the account; Reasons why DDB was chosen.

  • DDB, Y&R, OMD in big account wins to climb up chart.  // Media: Asia's Media & Marketing Newspaper;9/9/2005, p6 

    This article presents rankings of various advertising and other media agencies. While McCann moved into top position, DDB Worldwide Communications Group Inc., leaped up the chart on the back of the massive Dell Australia and New Zealand win, supported by wins across the region. Young & Rubicam...

  • PRESSWATCH.  // Marketing (00253650);6/23/2004, p30 

    The article lists a chart representing the popularity of several newspaper advertisements. The categories under which the chart has been divided are: Brand names for which advertisements have been made; Advertising agencies and Media buyers; and their popularity in percentage. Advertising agency...

  • DDB Worldwide.  // Advertising Age;1/12/2004, Vol. 75 Issue 2, pS-12 

    The article focuses on the advertising agency DDB Worldwide as one of the contenders of the 2003 Agency of the Year being given by Advertising Age journal. DDB Worldwide worked hard to persuade electronics giant Royal Philips Electronics to hand over the other half of its account in 2003, the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics