Cannes Press jury rejects TBWA entry

Barns, Emma
June 2006
Campaign;6/23/2006, Issue 25, p1
Trade Publication
The article reports that TBWA\Paris, the winner of the 2005 Cannes Press Grand Prix and last year's Cannes Agency of the Year, is understood to have had one of its entries thrown out in the middle of this year's press judging. The controversial spot is an advertisement for the dog-food brand Pedigree. The work, which promotes a biscuit to clean dogs' teeth, was thought not to have run as the judges were meeting. According to Rob McLennan, the executive creative director of JWT South Africa and one of the Press jurors, the advertisement was not running in the legitimate timescale.


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