TITLE

Heineken kicks off £40m global pitch

AUTHOR(S)
Bonello, Deborah
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Red Brick Road is pitching against StrawberryFrog Amsterdam to become the global central agency for Heineken's estimated £40 million creative business. StrawberryFrog won the business in August last year in a shoot-out against McCann Erickson and WCRS, after Heineken decided to review the business out of Wieden & Kennedy Amsterdam. Clemmow Hornby Inge handles the account for the beer brand in Great Britain, but StrawberryFrog runs global activities for which the agency created a $100 million campaign toward the end of last year.
ACCESSION #
21490822

 

Related Articles

  • CDD picks up £3m Christian Aid brief. Stones, John // Marketing Week;9/9/2004, Vol. 27 Issue 37, p11 

    Reports the charity Christian Aid appointed Campbell Doyle Dye (CDD) to its advertising account after a four-way bid. Bidding against Clemmow Hornby Inge, VCCP and Wieden & Kennedy; Nonparticipation of incumbent Euro RSCG London in the pitch; Review of the account by AAR; Overseeing by Christian...

  • IN BRIEF.  // Marketing Week;6/8/2006, Vol. 29 Issue 23, p12 

    The article presents news briefs concerning the marketing sector in Great Britain. Clemmow Hornby has been retained as the advertising agency that handles the Anchor butter campaign. Farm has been chosen to handle the advertising for domestic tourism agency, Enjoy England. Meanwhile, Yell has...

  • NEW-BUSINESS RANKINGS: 16 September 2005.  // Campaign (UK);9/16/2005, Issue 38, p52 

    This article presents information on new business rankings of advertising agencies. Some of the creative agencies were Clemmow Hornby Inge, DDB London, WCRS, Wieden & Kennedy, Mortimer Whittaker O'Sullivan, McCann Erickson and ZenithOptimedia.

  • LongAcre assembles mini-holding company.  // Campaign (UK);12/10/2004, Issue 50, p1 

    The article reports that LongAcre Partners LP is trying to create a holding company composed of best-in-class independent advertising agencies. LongAcre, the corporate financial boutique has approached a number of agencies, including Clemmow Hornby Inge, WCRS, the digital agency Oyster...

  • CHI wins bigger slice of Carphone account. Mutel, Glen // Campaign (UK);9/6/2002, Issue 35, p3 

    Reports the increase in share of agency Clemmow Hornby Inge after winning the creative account of the Carphone Warehouse in Europe. Features of the advertising campaigns for Carphone Warehouse; Company background of both firms.

  • Loyd Grossman returns £6m ad business to CHI.  // Marketing (00253650);2/5/2004, p5 

    Premier Foods Inc. has retained advertising agency Clemmow Hornby Inge (CHI) on the £ 6m advertising business for its Loyd Grossman food brand, after a three-way shoot-out against Banks Hoggins O'Shea FCB and an unnamed agency. The work, which includes Loyd Grossman's soup and sauces range,...

  • COI Communications calls £160m creative ad review. Harwood, Jonathan // Marketing Week;3/3/2005, Vol. 28 Issue 9, p10 

    This article reports that COI Communications is to start its £157.6m creative advertising review next week, just nine weeks before British Prime Minister Tony Blair is expected to call the General Election. The first creative review of the 28 roster agencies by chief executive Alan Bishop is...

  • CHI secures Anchor as shops fight on. Hamilton, James // Campaign;6/9/2006, Issue 23, p5 

    The article reports that Clemmow Hornby Inge (CHI) has won the £7 million Anchor butter deal in the ongoing £25 million Arla Foods Inc. review. Arla's Cravendale milk brand, which has been with DDB London since 1998, was not included in the original deal. Advertising duties for Cravendale...

  • …and wins global Samsung project.  // Campaign;4/20/2007, Issue 16, p1 

    The article presents information on an advertising contract won by advertising agency Clemmow Hornby Inge (CHI) from Samsung Electronics Co. Ltd. As per the deal, CHI will create a press and poster campaign for the launch of a new flatscreen television of Samsung. It is stated that the campaign...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics