Heineken kicks off £40m global pitch

Bonello, Deborah
June 2006
Campaign;6/23/2006, Issue 25, p1
Trade Publication
The article reports that Red Brick Road is pitching against StrawberryFrog Amsterdam to become the global central agency for Heineken's estimated £40 million creative business. StrawberryFrog won the business in August last year in a shoot-out against McCann Erickson and WCRS, after Heineken decided to review the business out of Wieden & Kennedy Amsterdam. Clemmow Hornby Inge handles the account for the beer brand in Great Britain, but StrawberryFrog runs global activities for which the agency created a $100 million campaign toward the end of last year.


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