TITLE

French Connection strays from Beattie

AUTHOR(S)
Bannister, Larissa
PUB. DATE
June 2006
SOURCE
Campaign;6/23/2006, Issue 25, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that French Connection Group PLC is in talks with Yellow Door, a specialist retail advertising agency, about a brief for an upcoming campaign. The talks signal the first time the company has stepped outside of the relationship between its chairman, Stephen Marks, and Trevor Beattie. The decision is said to be linked to poor ongoing sales performance, which saw French Connection's pre-tax profits fall by 53% to £15.7 million in 2005. Beattie has worked with Marks since 1997. By 2003, profits reached £19.1 million, with Beattie's campaigns seen as instrumental to this growth.
ACCESSION #
21490820

 

Related Articles

  • Beattie ends fêted relationship with French Connection after ten years. Hamilton, James // Campaign;7/7/2006, Issue 27, p1 

    The article reports that Beattie McGuinness Bungay co-founder Trevor Beattie has parted ways with French Connection Group PLC after a decade-long relationship. The company is talking to specialist retail advertising agency Yellow Door regarding a new campaign. Beattie is known for his devising...

  • FCUK hands task to Yellow Door.  // Marketing (00253650);8/16/2006, p3 

    The article reports that Great Britain-based clothing brand French Connection UK (FCUK) has appointed Yellow Door as its advertising agency. The agency has been briefed to develop a product-focused campaign for FCUK. Yellow Door is planning to create a £1m global campaign for the retailer to...

  • French Connection looks to a future without fcuk. Barns, Emma // Campaign;8/20/2004, Issue 34, p8 

    French Connection Ltd.'s innuendo-laden fcuk campaign, consigned to the Advertising Standards Authority's sin bin on numerous occasions over the past few years, is finally being relegated to advertising history's dustbin. Trevor Beattie, TBWA\London's chairman and creative director, conceived...

  • FCUK's Disappearing Logo. Conti, Samantha // WWD: Women's Wear Daily;9/13/2004, Vol. 188 Issue 56, p35 

    Focuses on the advertising campaign for retailer French Connection U.K. advertised in the U.S. starting September 20, 2004. Percentage of sales of the firm spent for advertisements and promotions worldwide in 2003; Influence of a bikers' trip on Route 66 in California on the campaign; Fashion...

  • Rags to Bitches. Lippert, Barbara // Adweek;3/20/2006, Vol. 47 Issue 12, p28 

    The article presents the author's views on French Connection UK's latest advertising campaign. When the author saw the advertising campaign with those bitch warriors viciously ripping each other's clothes off in the name of style vs. fashion and one get to know this because they crash into empty...

  • TBWA mocks world of fashion with fcuk ads. Sweney, Mark // Campaign;8/1/2003, Issue 31, p4 

    French Connection UK pokes fun at how seriously the fashion industry takes itself in its latest advertisement campaign through advertising agency TBWA London. The campaign launches the chain's autumn/ winter collection. The campaign will have a presence at the London Fashion Week. The...

  • Fcuk apologises for controversial Kinkybugger ad. Kleinman, Mark // Marketing (00253650);3/21/2002, p1 

    Reports the rendition of apology of French Connection founder Stephen Mark on the controversial kinkybugger advertising campaign of Fcuk. Lack of intention to offend customer; Admission of mistake.

  • Private view. Hastings, Nick // Campaign (UK);04/23/99, Issue 16, p44 

    Reviews various advertising campaigns in Great Britain as of April 23, 1999. Includes French Connection's poster campaign; Virgin Atlantic commercial; BBC commercial.

  • Marks and sparks. Day, Julia // Marketing Week;11/4/1999, Vol. 22 Issue 40, p31 

    Focuses on a collaboration between French Connection Group PLC (FC) owner Stephen Marks and TBWA GGT Simons Palmer creative director Trevor Beattie on a corporate rebranding effort for apparel firm FC. Description of the advertising campaign for the company's fcuk clothing label; Duo's approach...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics