French Connection strays from Beattie

Bannister, Larissa
June 2006
Campaign;6/23/2006, Issue 25, p1
Trade Publication
The article reports that French Connection Group PLC is in talks with Yellow Door, a specialist retail advertising agency, about a brief for an upcoming campaign. The talks signal the first time the company has stepped outside of the relationship between its chairman, Stephen Marks, and Trevor Beattie. The decision is said to be linked to poor ongoing sales performance, which saw French Connection's pre-tax profits fall by 53% to £15.7 million in 2005. Beattie has worked with Marks since 1997. By 2003, profits reached £19.1 million, with Beattie's campaigns seen as instrumental to this growth.


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