Promoting brands of perishable items on the promise of generous availability of consumption time
- Experience Design for Optimal Service Outcome. Paquet, Catherine; Dub�, Laurette // Advances in Consumer Research;2005, Vol. 32 Issue 1, p252
This section discusses research which dealt with the importance of consumer behavior to the profitability of companies producing perishable goods. A better understanding of the way in which consumers behave in perishable categories is of importance to grocery managers, consumers themselves and...
- The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories. Tsiros, Michael; Heilman, Carrie M. // Journal of Marketing;Apr2005, Vol. 69 Issue 2, p114
In this article, the authors examine consumers' behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration...
- PROFIT MAXIMIZATION AND MARGINS IN THE RETAILING OF PERISHABLES. Lee, W. A.; Fouraker, L. E. // Journal of Marketing;Oct55, Vol. 20 Issue 2, p171
The article reports on the pricing of perishable goods, specifically focusing on profit margin, wholesale prices and price changes. The structure of pricing is evaluated with respect to retail margin, percentage margin and the relationship between these price indicators. The article states an...
- Consumer Attitudes, Knowledge, and Behavior in the Russian Market for Organic Food. Meixner, Oliver; Haas, Rainer; Perevoshchikova, Yana; Canavari, Maurizio // International Journal on Food System Dynamics;2014, Vol. 5 Issue 2, p110
In the past few decades, the market for organic food has developed well in Western European countries and comparable markets like the United States or Canada. While these markets are now approaching market saturation, other markets still have huge potential for growth and are therefore of...
- Bored commuters drive 'on the move' snacking. // MarketWatch: Food;February 2005, Vol. 4 Issue 2, p24
Discusses the results of research conducted by Datamonitor which showed that Britons are Europe's biggest on-the-go eaters and drinkers. Factors contributing to the behavior; Amount spent by Britons on snacks and takeaways; Influence of taste on product choice.
- The health food paradox. Joppen, Lucien // Food Engineering & Ingredients;Feb2004, Vol. 29 Issue 1, p28
Reports on the Mintel consumer survey related to health food in five major European markets. Market potential of functional foods; Consumer attitudes toward healthy eating habits; Reactions of consumer on health claims.
- CONSUMER ATTITUDE TO FAST FOOD: THE CASE STUDY OF LITHUANIA. Tamuliene, Vilma // Research for Rural Development - International Scientific Confer;2015, Vol. 1 Issue 1, p255
The fastening pace of life is changing Lithuanians' nutrition habits and the following change turns to be the most favorable for the development of fast food industry. The attitude has a very strong meaning for consumer behavior. The attitude determines the obtainment and loyalty of consumer...
- Priorities at the Store. // Brandweek;2/9/2009, Vol. 50 Issue 6, p14
This article analyzes consumer behavior at the supermarket. A report by BrandSpark International and "Better Homes and Gardens" found that value was the most important factor in consumer decisions. Bananas were the most popular choice for healthy fruit, followed by apples and oranges. Almost...
- Tastes Great! Less Filling! Dryer, Jerry // Dairy Foods;Oct2005, Vol. 106 Issue 10, p48
Presents insights on how to make food and beverages successful in the market. Qualities for to increase marketability of products; Big shift of consumer attitudes towards food and beverages; Tips on the desirable ingredients of dairies.