Promoting brands of perishable items on the promise of generous availability of consumption time
- Experience Design for Optimal Service Outcome. Paquet, Catherine; Dub�, Laurette // Advances in Consumer Research;2005, Vol. 32 Issue 1, p252
This section discusses research which dealt with the importance of consumer behavior to the profitability of companies producing perishable goods. A better understanding of the way in which consumers behave in perishable categories is of importance to grocery managers, consumers themselves and...
- The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories. Tsiros, Michael; Heilman, Carrie M. // Journal of Marketing;Apr2005, Vol. 69 Issue 2, p114
In this article, the authors examine consumers' behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration...
- PROFIT MAXIMIZATION AND MARGINS IN THE RETAILING OF PERISHABLES. Lee, W. A.; Fouraker, L. E. // Journal of Marketing;Oct55, Vol. 20 Issue 2, p171
The article reports on the pricing of perishable goods, specifically focusing on profit margin, wholesale prices and price changes. The structure of pricing is evaluated with respect to retail margin, percentage margin and the relationship between these price indicators. The article states an...
- Bored commuters drive 'on the move' snacking. // MarketWatch: Food;February 2005, Vol. 4 Issue 2, p24
Discusses the results of research conducted by Datamonitor which showed that Britons are Europe's biggest on-the-go eaters and drinkers. Factors contributing to the behavior; Amount spent by Britons on snacks and takeaways; Influence of taste on product choice.
- The health food paradox. Joppen, Lucien // Food Engineering & Ingredients;Feb2004, Vol. 29 Issue 1, p28
Reports on the Mintel consumer survey related to health food in five major European markets. Market potential of functional foods; Consumer attitudes toward healthy eating habits; Reactions of consumer on health claims.
- Priorities at the Store. // Brandweek;2/9/2009, Vol. 50 Issue 6, p14
This article analyzes consumer behavior at the supermarket. A report by BrandSpark International and "Better Homes and Gardens" found that value was the most important factor in consumer decisions. Bananas were the most popular choice for healthy fruit, followed by apples and oranges. Almost...
- GREEN MARKETING: CONSUMERS' ATTITUDES TOWARDS ECO-FRIENDLY PRODUCTS AND PURCHASE INTENTION IN PUNE. RAUT, YOGESH // International Journal of Research in Computer Application & Mana;Dec2013, Vol. 3 Issue 12, p67
The research study is on the green marketing but specifically on consumers' attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green...
- Tastes Great! Less Filling! Dryer, Jerry // Dairy Foods;Oct2005, Vol. 106 Issue 10, p48
Presents insights on how to make food and beverages successful in the market. Qualities for to increase marketability of products; Big shift of consumer attitudes towards food and beverages; Tips on the desirable ingredients of dairies.
- CLUSTERS OF CONSUMER BEHAVIOR FOR FOOD AND NEAR-FOOD PRODUCTS IN ROMANIA. Istudor, Nicolae; Pelau, Corina // Management & Marketing;Dec2011, Vol. 6 Issue 4, p529
The analysis of the consumer behavior has become one of the most important aspects in the way companies make their decision and the way they develop their strategy. Knowing the motivation and the behavior of buying of the consumers can help companies develop their strategy accordingly and by...