Lounging shoppers show off comfort in ads for La-Z-Boy

Cuneo, Alice Z.
August 1999
Advertising Age;8/9/1999, Vol. 70 Issue 33, p32
Trade Publication
The article reports on the advertising campaign being launched by La-Z-Boy for its La-Z-Boy Furniture Galleries as of August 9, 1999. In three new spots from Doner, Southfield, Mich., La-Z-Boy shows people lounging on a sofa or a comfortable chair, often without their shoes, and relaxing with a book or a crossword puzzle. La-Z-Boy has 250 licensed galleries in the U.S., with 40 additional stores planned. Those stores spend about $65 million annually on advertising. The new campaign comes amid significant change in the furniture business.


Related Articles

  • National ad campaign to include Web, print, TV. Thomas, Larry // Furniture/Today;7/4/2005, Vol. 29 Issue 42, p17 

    Reports on the plan to launch a national advertising campaign by La-Z-Boy Furniture Galleries in the U.S. Types of campaigns used by the firm; Campaign message; Description of the advertising campaign.

  • La-Z-Boy launches comfort-keyed ad drive.  // Furniture/Today;9/17/2007, Vol. 32 Issue 3, p6 

    The article discusses the new advertising campaign launched by the furniture manufacturer La-Z-Boy Inc. The new advertisement highlights the key attribute of its products through the tagline "Comfort." It presents a humorous approach to furniture buying and shows how busy life can be these days....

  • La-Z-Boy ads let product be the hero. Perry, David // Furniture/Today;8/13/2001, Vol. 25 Issue 48, p49 

    Describes the theme of the advertising campaign of La-Z-Boy Chair Co.

  • La-Z-Boy celebrates 75 years.  // Furniture/Today;12/2/2002, Vol. 27 Issue 13, p48 

    Reports that La-Z-Boy is celebrating its 75th anniversary. Participants; Programs and activities; Other highlights of the celebration.

  • La-Z-Boy to coordinate sourcing. Slaughter, Powell // Furniture/Today;6/9/2003, Vol. 27 Issue 39, p34 

    Reports on furniture company La-Z-Boy's global sourcing organization to coordinate the needs created by the style varieties, materials and price points of the company's operating companies. Sourcing of selected fabrics and items for the upholstery brands.

  • La-Z-Boy realigning into 2 units. Perry, David // Furniture/Today;7/30/2001, Vol. 25 Issue 46, p1 

    Focuses on the reorganization of United States furniture retailer, La-Z-Boy as of July 30, 2001. Integration of the existing companies into two groups; Appointment of veteran home furnishings executives to head the divisions; Removal of the Ladd name in the new structure.

  • Revisions puts La-Z-Boy in high gear. Garet, Barbara // Wood & Wood Products;Feb93, Vol. 98 Issue 2, p38 

    Reports on the developments and changes made by La-Z-Boy Chair Co. on its furniture designs and management techniques. Use of computer technology in designing and inventory management; Optimal production yields; Analysis of the market; Design options.

  • La-Z-Boy not sitting still. Desmond, Parry // Commercial Carrier Journal;Oct2001, Vol. 158 Issue 10, p52 

    Features La-Z Boy Inc., a residential furniture manufacturing company in Monroe, Michigan. Company background; Diversity of product-line; Operations of La-Z Boy Logistics.

  • La-Z-Boy adds unit in Metairie.  // Furniture/Today;5/8/2006, Vol. 30 Issue 34, p51 

    The article reports that La-Z-Boy has opened a 10, 600-square-foot La-Z-Boy Furniture Galleries store in Metairie, Louisiana.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics