TITLE

Warner Bros. launches 'Iron Giant' with savvy tactics

AUTHOR(S)
Carmichael, Matt
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Internet advertising campaign of Warner Bros.'s motion picture The Iron Giant. It can make or break the critical opening weekend for films. The Internet's an easy and cheap way to generate it, as movie studios have long known. Warner Bros. Studio's new animated movie, is out to poke its robotic head high above the crowded summer-release schedule by staging events within its site, including a series of cybercasts of a long-format, 10-minute version of the film's trailer.
ACCESSION #
2146411

 

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