TITLE

Ayres packs up and takes her act to TBWA Worldwide

AUTHOR(S)
Petrecca, Laura
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Ruth Ayres, worldwide marketing director for TBWA Worldwide. Ms. Ayres, 43, spent 13 years entertaining crowds, first as a stand-up comedienne. In 1983, she added another gig: a secretary at what was then Needham, Harper & Steers. Ms. Ayres' show-business skills helped her move up the advertising ranks. She was discovered by DDB CEO Keith Reinhard after she donned an apron and played fish-stick maven Mrs. Pauls for a new-business pitch to the brand's marketer, Campbell Soup Co. Mr. Reinhard was so impressed with her performance that he tapped her to work with him on new business throughout the agency network.
ACCESSION #
2146360

 

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