Magazines are still glamorous, but suffer crisis of confidence

Donaton, Scott
August 1999
Advertising Age;8/9/1999, Vol. 70 Issue 33, p17
Trade Publication
The article comments on how magazines are still viewed as glamorous method of journalism. There's an undercurrent of fear in the business. Fear of obsolescence. Fear of the unknown. Magazines aren't going anywhere. This is not the delusional viewpoint of a magazine junkie, but a slam-dunk prediction. Fifty years from now, some commuters on the evening train will spend the ride reading e-mail, surfing the Web and annoying everyone around them by blathering into their cell phones. Starting nest year, scores of magazines will be forced to reduce rate bases or falsely and unprofitably prop them up. if circulation revenues slow to a trickle during boom times, the flow of ad dollars keeps it covered.


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