on a roll George Pyne

August 1999
Advertising Age;8/9/1999, Vol. 70 Issue 33, p14
Trade Publication
This article profiles George Pyne, vice-president of marketing for the National Association of Stock Car Auto Racing (NASCAR). In 1998, he helped develop more than $200 million in media support for the 50th anniversary of NASCAR through tie-ins and partnerships. Finding common elements and goals with partner marketers are his strengths. His challenge is expanding the reach of NASCAR into new urban markets and reaching younger consumers without disturbing the core audience and image of the sport. Pyne said maintaining an entrepreneurial attitude and tight focus despite being a large corporation with broad reach worldwide is his secret weapon for success.


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