TITLE

on a roll George Pyne

PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles George Pyne, vice-president of marketing for the National Association of Stock Car Auto Racing (NASCAR). In 1998, he helped develop more than $200 million in media support for the 50th anniversary of NASCAR through tie-ins and partnerships. Finding common elements and goals with partner marketers are his strengths. His challenge is expanding the reach of NASCAR into new urban markets and reaching younger consumers without disturbing the core audience and image of the sport. Pyne said maintaining an entrepreneurial attitude and tight focus despite being a large corporation with broad reach worldwide is his secret weapon for success.
ACCESSION #
2146330

 

Related Articles

  • Race to Succeed. Cassidy, Hilary // MediaWeek;10/20/2003, Vol. 13 Issue 38, p34 

    Profiles Brett Yormark, vice president of corporate sales for the National Association for Stock Car Racing (NASCAR) in the U.S. Contributions of Yormark to the marketing division of NASCAR; Terms of a deal between NASCAR and Nextel; Information on the partnership between NASCAR and the U.S....

  • Nascar 50th anniversary. Fitzgerald, Kate // Advertising Age;6/29/1998, Vol. 69 Issue 26, pS18 

    Profiles George Pyne, vice president of marketing for National Association for Stock Car Auto Racing (Nascar). The need for a spectacular event surrounding the 50th anniversary of Nascar; The use of several sponsors in the marketing strategies; Expanded broadcast and cable TV providing more...

  • Marketing can ride along with racers. Scheffler, Mark // Crain's Chicago Business;5/10/2004, Vol. 27 Issue 19, pSB14 

    Big money rules the world of Nascar racing, where mega-brands ranging from tobacco companies to telecommunications firms pay millions of dollars to put their names on racecars. Daytona Beach, Florida-based Nascar has a minor league-style organization, the American Race Car Association, based in...

  • Home Depot Sizes Up Sponsorship.  // Retail Merchandiser;Jul2003, Vol. 43 Issue 7, p42 

    Reports on the sports marketing initiatives of the U.S. National Association of Stock Car Auto Racing sponsored by U.S. retailer Home Depot Inc. as of July 2003. Cross-promotional Coke machine; Soap box derby for kids.

  • SME presents strategic plan for 2004-2005. Cortes, Rossie // Caribbean Business;8/5/2004, Vol. 32 Issue 33, p45 

    Reports on the plan of the Sales & Marketing Executives Association of Puerto Rico for 2004- 2005. Contribution to developing networking activities.

  • Fit for purpose? Charles, Gemma // Marketing (00253650);9/26/2007, p16 

    The article presents the author's comments on the Chartered Institute of Marketing (CIM)'s new definition of marketing. He says that the CIM's definition swaps brevity for verbosity, which is not convincing to everyone. He says that the present definition, with its mention of the word...

  • PDSA starts hunt for head of marketing.  // Marketing Week;9/18/2003, Vol. 26 Issue 38, p9 

    Reports on the job posting for marketing director by veterinary charity PDSA in Great Britain. Replacement of marketing executive Hugh Thomas; Services offered by the group to the community; Reliance on donations and commercial ventures.

  • Met Office seeks marketing chief.  // Marketing Week;4/4/2002, Vol. 25 Issue 14, p8 

    Reports on the search of Met Office for a marketing director in Great Britain. Role of the marketing director; Clients of Met Office; Inauguration of innovation center.

  • SPEED THRILLS. Auer, Tonie // Fort Worth Business Press;Fall 2001, Vol. 14 Issue 20, p8 

    Features the Fort Worth, Texas-based Team Texas, an organization which helps stock car race fans to fulfill their wish in automobile racing. Opening of a driving school; Corporate programs for participants; Rewards of participating in driving school.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics