TITLE

Cups fill two top spots in media ranking

AUTHOR(S)
Mandese, Jose; Weiner, Mark
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article repots on media ranking garnered by a marketing-driven story of the U.S. Women's Soccer Team in the SPINdex sample of influential media outlets, as of August 1999. finishing second for the month was the related story of the Nike sportsbra flap that broke out after U.S. team member Brandi Chastain scored the winning goal and created one of the greatest photo opportunity and product plugs in the history of sports. Media hype surrounding the surprising success of the low-budget film The Blair Witch Project helped push it near the top of the box-office rankings.
ACCESSION #
2146326

 

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