TITLE

DY&R undergoes revamp

AUTHOR(S)
Madden, Normandy
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a decision by Young & Rubicam (Y&R) and Dentsu to change the way they own and manage their longstanding Asian joint venture, Dentsu Young & Rubicam, to better reflect their different client bases and management styles, in August 1999. Under the new structure, Y&R takes a two-thirds stake and operational control of the 22 offices in 13 Asian countries of the joint venture, excluding Japan, where Dentsu will gain a majority share. Most of the clients of the joint venture in Japan come from Dentsu, while the international clients of Y&R, such as Citibank and Colgate-Palmolive Co. make up most of the business of the joint venture in the rest of Asia.
ACCESSION #
2146284

 

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