TITLE

Ex-O&M chief Phillips succeeds Bell at Y&R

AUTHOR(S)
Snyder, Beth
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the appointment of Graham Phillips as worldwide chairman-CEO at Young & Rubicam Advertising (Y&R), as of August 1999. Phillips is no stranger to the advertising business, he worked at Ogilvy & Mather worldwide for 27 years and served as its chairman-CEO from 1989 to 1992. He retired and was lured back to the business in 1997 by Y&R. Disappointed with the quality of the creative work in the industry, Phillips will issue the challenge at Y&R to be relevant, creative and effective. He also said he wants to move Y&R into a more horizontal organizational structure to make the agency quicker and more efficient. Y&R is also working on a tightly integrated Internet plan to be implemented under his watch.
ACCESSION #
2146283

 

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