'Buffy' star is new Maybelline 'face.'

Cardona, Mercedes M.
August 1999
Advertising Age;8/9/1999, Vol. 70 Issue 33, p4
Trade Publication
The article reports on the selection of "Buffy the Vampire Slayer" star Sarah Michelle Gellar for Maybelline's 10 million U.S. dollar advertising campaign from advertising agency, Gotham. The campaign introduces Express 3-in-1 makeup, a stick foundation and concealer. The campaign will appear in the September 1999 issues of several magazines, including "Cosmopolitan." Gotham president Sheri Baron cites the reasons for the selection of Gellar.


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