TITLE

New CBBB chief to look at NARC post

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a decision by Ken Hunter, newly appointed president of the Council of Better Business Bureaus, to put the vacant post of president of the National Advertising Review Council (NARC) back on the agenda, as of August 1999. Hunter, a career postal service employee who started as a letter carrier, said last week that although he will not start his new job until October, he expects to meet with advertising groups as soon as this week to discuss NARC. A dispute over funding the post at NARC has threatened the alliance between the advertising industry in the U.S. and the council, upon which rests the self-regulatory system of advertising. In April, Wally O'Brien departed as president of NARC after the council cut funding for his post. Advertising groups believe it is important to have a visible spokesman for the self-regulatory arm in Washington since attempts to curb advertising or marketing continue.
ACCESSION #
2146270

 

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