TITLE

EPB acquires Palmer media shop

AUTHOR(S)
Chura, Hillary
PUB. DATE
August 1999
SOURCE
Advertising Age;8/9/1999, Vol. 70 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a decision by Earle Palmer Brown Cos. (EPB) to acquire media buyer R.J. Palmer Inc., as of August 1999. The buy, the 15th by EPB in less than two years, is aimed at bulking up the integrated marketing capabilities of EPB and comes only days after the privately held agency snatched up Ketchum Advertising. President-CEO Jeb Brown said the purchase will allow the company, as of today returned EPB Communications, to become less reliant on advertising and more skilled in faster-growing areas of marketing. Brown denied that the December loss by Palmer of the $200 million Pfizer account to New York-based Carat/MBS played a part in the sale of the media shop. The advertising agency earlier this summer restructured its four offices in Connecticut, New York, Philadelphia and Bethesda, Maryland into a non-geographic-specific network, consolidating profit and loss responsibilities into one balance sheet.
ACCESSION #
2146269

 

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