MCI takes nickel niche to everyday status

Snyder, Beth
August 1999
Advertising Age;8/9/1999, Vol. 70 Issue 33, p1
Trade Publication
The article reports that beginning in August 1999, MCI WorldCom will launch an advertising campaign for its long-distance telephone rate of five cents a minute. Spending for the new campaign is undisclosed; MCI WorldCom spent $107 million in 1998 on long-distance consumer advertising, according to Competitive Media Reporting. The company can afford to cut prices for consumers for calls within the U.S. because its own costs have dropped during the past two years. The 5 cents everyday offer applies to calls between 7 p.m. and 7 a.m. daily and all day Saturday and Sunday. there is a $1.95 monthly fee for the plan.


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