TITLE

NBC PUNTS ARENA FOOTBALL

AUTHOR(S)
Dempsey, John
PUB. DATE
July 2006
SOURCE
Daily Variety;7/5/2006, Vol. 292 Issue 1, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the cancellation of National Broadcasting Co. Inc.'s (NBC) contract with the Arena Football League for the coverage of the 2006 season game in the U.S. The move of the NBC was due to the low rating the game has earned from its audience. The performance of the football game in the rating marks 0.9% which is lower than the previous years. AFL executives express that the company were unsuccessful in promoting the game and its reporters were out of focus during the tournament.
ACCESSION #
21460543

 

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