Abrams revamps MSNBC primetime

Learmonth, Michael
June 2006
Daily Variety;6/30/2006, Vol. 291 Issue 64, p12
Trade Publication
The article reports that MSNBC newly appointed general manager Dan Abrams has canceled the primetime of the two-hour live program "Rita Cosby Live and Direct," one of its lowest-rated show, which airs from 4-6 P.M. in the U.S. The television program "The Situation With Tucker Carlson" will be aired on the vacant schedule instead of 11 P.M. timeslot while a two-hour block of taped documentary programming "MSNBC Investigates" will fill in the 10 P.M. to midnight schedule.


Related Articles

  • Channels choose to worship live 'Idol' Osborne, Magz // Variety;4/18/2005, Vol. 398 Issue 9, p16 

    Focuses on the increasing market share of the live telecast of the television program "American Idol 4." Impact of the program on the audience share of cable channel Star World in Singapore; Risks in airing live television programs; Television viewers targeted by live telecasts.

  • DVR Ratings Prove Time-Sensitive. Mandese, Joe // Broadcasting & Cable;1/16/2006, Vol. 136 Issue 3, p34 

    The article discusses issues concerning the measurement time-shifted viewing via digital video recorders in the U.S. It mentions the plans of Nielsen to provide its DVR-included ratings in three streams. It notes the problem emerged from the action of Nielsen to include VCR recordings in its...

  • 'Today' beats 'Regis' in key demo. Bernstein, Paula // Daily Variety;10/26/2000, Vol. 269 Issue 39, p4 

    Informs that NBC's 'Today' beat 'Live! With Regis,' in key female demographics during the United States television program rating week ended October 15, 2000. Share among women viewers.

  • Shocker brightens 'Days' McClintock, Pamela // Daily Variety;1/30/2004, Vol. 282 Issue 24, p6 

    Reports on the rise of ratings for the television series "Days of Our Lives" at NBC network in the U.S. Result of the exposure of the identity of serial killer; Demography of television audience; Comparison with the ratings of other television programs.

  • Jackson draws crowd. Hibberd, James; Crupi, Anthony // Hollywood Reporter;7/1/2009, Vol. 410 Issue 23, p12 

    The article presents information on the viewer's rating of several television programs. Fox News has been placed first in prime-time with 2.1 million viewers, which is up 34% from the previous year's quarter. Recently MSNBC pulled more viewers and adults 25-54 than CNN in primetime on...

  • RATINGS POL VAULT. SCHNEIDER, MICHAEL // Daily Variety;9/26/2008, Vol. 300 Issue 59, p1 

    The article reports that the presidential campaign in the U.S. has brought an increase in viewership on several television programs. The "Saturday Night Live" show has experienced a 50% increase in viewership over last season's first two episodes in the Nielson polls. Comedy Central's "The Daily...

  • HILTON TRIPLES KING AUDS. Learmonth, Michael // Daily Variety;6/29/2007, Vol. 295 Issue 63, p5 

    The article reports on the increase in the rating of the television talk show "Larry King Live" during its exclusive interview of celebrity Paris Hilton in the U.S. King's interview of Hilton drew 3.2 million viewers. Moreover, the episode exceeded CNN's last two presidential debates. According...

  • 'Idol' on its Games. Hibberd, James // Hollywood Reporter;2/18/2010, Vol. 413 Issue 22, p10 

    The article reports on the tight competition in terms of viewership between the reality show "American Idol," and the Winter Olympic game coverage.

  • M1 Singapore ad raises too many questions. Blower, Charlie // Media: Asia's Media & Marketing Newspaper;4/3/2008, p15 

    The author reflects on the controversy over the television advertising in Singapore. He cites the advertisement of M1 Ltd. in the country, which raises question by many of its viewers. TBWA Singapore Pte Ltd. and OMD Singapore. Moreover, he considers that several viewers are irritated on...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics