Getting an Audience As Easy as 1-2-MP3

Fest, Glen
June 2006
Bank Technology News;Jun2006, Vol. 19 Issue 6, p34
Trade Publication
The article reports on the popularity of podcasts available at the Apple iTunes Music Store in the U.S. The podcast was said to be finance-oriented and was made popular by Brian Preston, the host of the podcast sites. The iTunes' 25 most downloaded podcast includes estate planning, charities and new purchases. According to Preston, it's kind of a field of dreams which means we build it and we hope they come.


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