June 2006
Bank Technology News;Jun2006, Vol. 19 Issue 6, p28
Trade Publication
The article reports on the practice of direct marketing by several financial institutions in the in the U.S. The marketing strategy was done through the deployment of a computer software program that would send personalized messages to customer on their bank statements and documents. The strategy was especially designed to send advertisements and promotions to the bank's current and potential customers.


Related Articles

  • Marketing tools improve banks' productivity. Saurais, Gilles; Lignoz, Thierry // Marketing News;11/8/1985, Vol. 19 Issue 23, p48 

    The article reveals the role of marketing tools in improving a bank's productivity. There are three phenomena that makes a bank's commercial activity difficult. These include an evolution in the marketplace that reduces the physical contact between the client and bank, variations in banking...

  • Marketing Briefs.  // Marketing News;9/26/88, Vol. 22 Issue 20, p13 

    The article reports on the promotional lunch offering of Burger King. Each customer who have waited 5 minutes in a teller line at Empire of America Federal Savings Bank in Rochester, New York was eligible for the sales promotion. Coupons for redemption were given to customers. The promotional...

  • High tech firms lead the way with global campaigns. Nelson, Bob // Advertising Age;8/1/1994, Vol. 65 Issue 32, p20 

    Discusses the trend towards global standardization in the advertising strategies of personal computer and software companies. Information on International Business Machines Corp.'s naming of a single advertising agency to implement unified global marketing strategy; Information on other...

  • PMAA plans to offer software.  // Advertising Age;12/14/1992, Vol. 63 Issue 51, p12 

    The article reports on the decision of the Promotion Marketing Association of America Inc. to mass produce its first-ever software package in 1993. The program will enable marketers to interpret and analyze data in a sensible way. The association's planning and evaluation software computes the...

  • Upward Bound.  // Promo;Apr2004, Vol. 17 Issue 5, pAR3 

    Focuses on developments related to the promotional marketing industry in the U.S. in 2003. Highlights of the "Industry Trends Report" study; Move of marketing expenditures from media advertising to promotional marketing; Factors affecting the promotional marketing industry; Background on...

  • Free Market Economy. Lehrer, Jeremy // Print;Sep/Oct2000, Vol. 54 Issue 5, p38 

    Focuses on advertising-subsidized goods and services. Origin of the trend; Discussion on what advertisers could gain from such goods and services; Condition set by eVoice before one could get the free voice mail service it offers.

  • Ad Club winners to share success stories Wednesday.  // Westchester County Business Journal;9/20/2004, Vol. 43 Issue 38, p18 

    Reports on the sharing of successful marketing strategies among the winners of the Advertising Club of Westchester's Big W awards in New York. Recipients of the award; Accomplishments of the awardees in the company; Tips on sale presentations.

  • Category: 2009 Grand FAME Winner/Best Special Event: Event Name: BUST Magazine Holiday Craftacular: Gold Winner: BUST Magazine.  // Folio: The Magazine for Magazine Management;Apr2009, Vol. 38 Issue 4, p57 

    The article offers information on the events during the BUST Holiday Craftacular by the women's magazine "Bust" in New York. The event aims to attract women from 18-34 years old. General admission was $2, and bags were given to the first 500 attendees. It also attracted over 6,000 participants...

  • THAT COMES TO... Wilson, Richenda // Marketing Week;11/16/2000, Vol. 23 Issue 42, p59 

    Discusses the need for British sales promotion agencies to re-evaluate the way they bill clients. Mark-ups for services; Outline of the client-agency relationship; Source of the bulk of agency income; Types of services and fees charged.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics