TITLE

BANK STATEMENTS, WITH A SIDE OF MARKETING

PUB. DATE
June 2006
SOURCE
Bank Technology News;Jun2006, Vol. 19 Issue 6, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the practice of direct marketing by several financial institutions in the in the U.S. The marketing strategy was done through the deployment of a computer software program that would send personalized messages to customer on their bank statements and documents. The strategy was especially designed to send advertisements and promotions to the bank's current and potential customers.
ACCESSION #
21445652

 

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