Schwab Peeks Into A Prospect's Mind

Adams, John
June 2006
Bank Technology News;Jun2006, Vol. 19 Issue 6, p1
Trade Publication
The article reports on the customer-oriented website redesigning by Hot Studio in San Francisco, California. This served as the project of the company which aimed to capture the attention of the customers and would answer lots of customer question about the firm. According to the CEO and founder of the Hot Studio Maria Giudice, sites have become the first point of contact. Consumers usually research everything online in order to get information before they look to buy the products.


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