Quicken Gets a New Lead on Locals

Conrad, Lee
May 2006
Bank Technology News;May2006, Vol. 19 Issue 5, p44
Trade Publication
The article reports that Quicken Loans has already signed up to become a premier advertising sponsor and content provider on HomePages.com. HomePages.com, a service of HouseValues, provides listings of houses for sale with mapping technology and neighborhood demographic information to give home shoppers a lot of information quickly. As agreed by both parties, Quicken will provide articles on the mortgage market for the site, which is considered as the key aspect to the allure of such deal.


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