TITLE

HERE'S A CONCEPT: BURN THE BROCHURE

AUTHOR(S)
Fest, Glen
PUB. DATE
May 2006
SOURCE
Bank Technology News;May2006, Vol. 19 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the LaSalle Bank located in Chicago has saved $70 billion-asset bank when it quits printing product brochures for its sales operations. According to marketing vice-president Jack Thurston, they saved $3 million in storage, printing, and time savings in an analysis done over a two-year period. Instead, they resorted into ready-to-go electronic-brochures printed in-house, while revamping its marketing and sales collaboration with sales enablement solutions.
ACCESSION #
21445621

 

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