Fest, Glen
May 2006
Bank Technology News;May2006, Vol. 19 Issue 5, p24
Trade Publication
The article reports that the LaSalle Bank located in Chicago has saved $70 billion-asset bank when it quits printing product brochures for its sales operations. According to marketing vice-president Jack Thurston, they saved $3 million in storage, printing, and time savings in an analysis done over a two-year period. Instead, they resorted into ready-to-go electronic-brochures printed in-house, while revamping its marketing and sales collaboration with sales enablement solutions.


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