Lifetime's Slate Takes New Tack

Hibberd, James
March 2006
Television Week;3/13/2006, Vol. 25 Issue 11, p1
Trade Publication
The article reports on a series of genres being developed by Lifetime Entertainment President Susanne Daniels to lure younger viewers. The new development slate will be unveiled at the network's upfront presentation in New York in March 2006. Daniels is contending with competition from niche women's networks Oxygen and WE, as well as a proliferation of female-centric programming. To refashion a cable network that has fallen to 4th place in audience ratings from first place in 2002, Daniels has dropped Lifetime's tag line Television for Women and cut content that attracted older viewers.


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