TITLE

Marketing Exec Grooves with Sippy Cups

AUTHOR(S)
Alleven, Monica
PUB. DATE
July 2006
SOURCE
Wireless Week;7/1/2006, Vol. 12 Issue 14, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Cindy Mesaros, vice president of marketing at ringtone supplier Moderati. She had aimed to work in the digital music industry and at Moderati, she was able to create the identity for the popular and sometimes unconventional Modtones services, as well as the name and Moderati corporate identity. Mesaros credited to a former improvisation acting hobby the ability to think quickly in high-pressure business situations.
ACCESSION #
21417818

 

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