Turf Battle

Smith, Brad
July 2006
Wireless Week;7/1/2006, Vol. 12 Issue 14, p14
Trade Publication
The article focuses on the competition between mobile phone manufacturers Nokia and Motorola. Finland-based Nokia has been the leading manufacturer in the world for years. However, in the U.S., local manufacturer Motorola is the leading brand. As a marketing strategy, Nokia opened a retail store in Chicago, Illinois. Winston Wright, head of the Nokia flagship rollouts in the U.S., stated that the goal of the Finnish manufacturer leaned more toward building the brand than selling handsets.


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