TITLE

Turf Battle

AUTHOR(S)
Smith, Brad
PUB. DATE
July 2006
SOURCE
Wireless Week;7/1/2006, Vol. 12 Issue 14, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the competition between mobile phone manufacturers Nokia and Motorola. Finland-based Nokia has been the leading manufacturer in the world for years. However, in the U.S., local manufacturer Motorola is the leading brand. As a marketing strategy, Nokia opened a retail store in Chicago, Illinois. Winston Wright, head of the Nokia flagship rollouts in the U.S., stated that the goal of the Finnish manufacturer leaned more toward building the brand than selling handsets.
ACCESSION #
21417810

 

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