TITLE

It started with HOGs

AUTHOR(S)
Crain, Keith
PUB. DATE
July 1999
SOURCE
Automotive News;7/26/1999, Vol. 73 Issue 5830, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the emergency of a marketing tool in the automobile business called affinity groups. Concept of the so-called Harley Owners Group that was started by the Harley-Davidson company; Popularity of affinity marketing to help build brand loyalty.
ACCESSION #
2141026

 

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