Focus anchors Ford

Connelly, Mary
July 1999
Automotive News;7/26/1999, Vol. 73 Issue 5830, p1
Trade Publication
Focuses on Ford's shift in its marketing strategy for several of its automobiles. Plan to turn the Contour into an upmarket sport sedan and the Escort into a fleet and budget model; Move to narrow automobiles' appeal to enable its Focus model to anchor low end of the lineup; Base prices for different models.


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