TITLE

People Know Program, Don't Recognize Logo

AUTHOR(S)
Harris, Donna
PUB. DATE
August 1999
SOURCE
Automotive News;8/2/1999, Vol. 73 Issue 5831, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the finding that consumers in the United States have knowledge of the National Institute for Automotive Service Excellence's Automotive Service Excellence (ASE) program but do not recognize the logo. Importance of a public awareness campaign to promote ASE certification; Description of the ASE.
ACCESSION #
2140990

 

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