Toyota Seeks New Clout in Entry-level Market

Rechtin, Mark
August 1999
Automotive News;8/2/1999, Vol. 73 Issue 5831, p25
Trade Publication
Reports on Toyota Motor's targeting of consumers under age 30 for its Echo automobile, which replaces the Tercel at the bottom of the company's lineup. Target base price of the Echo; Features of the automobile; Number of units planned to be sold per year.


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