TITLE

Message Broadens as Subaru Beefs Up Ad Budget by 20%

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/2/1999, Vol. 73 Issue 5831, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Subaru of America's launching of its largest advertising campaign for the 2000 model year on August 16, 1999. Creation of television commercials by Temerlin McClain; Subaru's retention of Australian-born actor Paul Hogan as spokesman.
ACCESSION #
2140946

 

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