Message Broadens as Subaru Beefs Up Ad Budget by 20%

Halliday, Jean
August 1999
Automotive News;8/2/1999, Vol. 73 Issue 5831, p4
Trade Publication
Reports on Subaru of America's launching of its largest advertising campaign for the 2000 model year on August 16, 1999. Creation of television commercials by Temerlin McClain; Subaru's retention of Australian-born actor Paul Hogan as spokesman.


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