TITLE

GM Came Up Short on Regional TV Spots

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/2/1999, Vol. 73 Issue 5831, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the scaling back of television spots for General Motors Corp.'s (GM) vehicles due to late buying of TV time. Prices for TV inventory as too high upon approval of the company's advertising budget; Decrease in market share of GM in the first half of 1999.
ACCESSION #
2140942

 

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