TITLE

Competitive analysis: Thinking beyond stage one

AUTHOR(S)
McManus, John; Botten, Neil
PUB. DATE
June 2006
SOURCE
Management Services;Summer2006, Vol. 50 Issue 2, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Strategic planning requires give and take of ideas and information. No person sees the total picture at first; what to communicate and why, is ambiguous; mindsets of various individuals have to be adjusted. But this iterative process cannot continue indefinitely. There must be conclusions and decisions, so that detailed planning and action can proceed. Competitive analysis focuses on understanding the environment the firm competes within by developing strategies which allows the firm to build up a sustainable advantage in that industry. This paper focuses on the analytical and structural framework for competitive analysis, including the formulation of mission, objectives and strategic decisions. We also discuss the strategic importance of resources and competencies within the firm.
ACCESSION #
21388918

 

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