Visit to Bentley cars, Crewe

June 2006
Management Services;Summer2006, Vol. 50 Issue 2, p5
Academic Journal
The article relates the visit of a group of West Midland Region members of the Institute of Management Services and friends to Bentley Cars at Crewe, Cheshire in 2005. Bentley Cars is a subsidiary of the Volkswagen Group following the spinoff from Rolls-Royce cars. The group was given a conducted tour of the factory. The cheapest Bentley costs £115,000 and there are about 300 in various stages of assembly. The basic body shells are shipped from Germany for final assembly and completion at Crewe. The cars move down a moving track, but the movement is measured in inches per minute. The customer also selects the particular veneers for all the wood finishes within the car. The hides for the leather upholstery are imported from Scandinavia. The completed cars are exported around the world and new markets have been opened in Russia and the Far East.


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