TITLE

New Nielsen:

PUB. DATE
June 2006
SOURCE
CableFAX Daily;6/15/2006, Vol. 17 Issue 116, p1
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
Reports on the launch of an aggressive plan by Nielsen which will allow the company to measure television viewing whether they are watched on the Internet , at home or on cell phones. Reason behind the move; Technology to be used by the company across all multiple platforms to measure viewership ratings for television programs.
ACCESSION #
21388808

 

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