Mendoza, Marc
June 2006
Campaign;6/16/2006, Issue 24, p41
Trade Publication
The article presents the author's comments on various advertising campaigns. The MasterCard International Inc.'s 60-second spot showing various nationalities in agitated states over their teams' World Cup efforts confused the author. Also in a football vein, the Russian linesman that gave England the benefit of the doubt in 1966 is roped into the latest "take a break" episode for Kit Kat chocolate. The Walkers Sensations' print execution is clever but only works effectively if one have seen the TV campaign that it feeds off.


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