Burley, Jonathan
June 2006
Campaign;6/16/2006, Issue 24, p40
Trade Publication
The article presents the author's comments on various advertising campaigns. The author says that the new MasterCard World Cup sponsorship spot is shot prettily enough. But there's a clue to the invisibility of the spot in the title. Despite the disappointing lack of ambition in continuing execution, Waitrose spot is loved by the author. The Army work reeks of ambition, however, following a group of Army chaps taking a short holiday from having petrol bombs thrown at them to climb a big mountain, rendered in a nicely judged documentary stylee.


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