June 2006
Campaign;6/16/2006, Issue 24, p39
Trade Publication
The article presents information on some new advertising campaigns. Madre, Mother's Buenos Aires-based offshoot, has taken its founding client, Banco Hipotecario, on to TV with a campaign to reinforce and extend its position as the country's leading mortgage lender. A digital billboard that encourages New Yorkers to vote on a contentious news topic is the centrepiece of a campaign to launch the 24-hour BBC World News channel in the U.S. Air France is responding to overhauled ad campaigns from its major rivals with new TV advertising aimed at building strong and lasting relationships with its customers.


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