Tungate, Mark
June 2006
Campaign;6/16/2006, Issue 24, p26
Trade Publication
The article presents information on La Chose, a new multimedia agency that Pascal Gregoire, former president of CLM/BBDO, has set up with a group of industry pals. Gregoire's new life at La Chose sees him teaming up with Eric Tong Cuong, another high-profile Parisian media figure. A co-founder of BETC Euro RSCG, Tong Cuong is best known as the founder of the hip record label Naive. Now he is surfacing after two rather bruising experiences at the helm of EMI France and then Young and Rubicam Inc., neither of which seem to have been a good fit.


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