TITLE

WORDS AND PICTURES

PUB. DATE
June 2006
SOURCE
Campaign;6/16/2006, Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses whether the background of the creative chief influence an advertising agency's output. One of the half-truths handed down from advertising's golden age was that one only had to look at an agency's creative output to know whether the person controlling it was from art school or Oxbridge. And some of the most stunning ad work ever resulted from John Hegarty's art direction while in charge of Bartle Bogle Hegarty's creative department. Today, it is even harder to make blanket distinctions between agencies with a predominantly "art directed" output and those where the emphasis is on word power.
ACCESSION #
21361880

 

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