June 2006
Campaign;6/16/2006, Issue 24, p24
Trade Publication
The article discusses whether the background of the creative chief influence an advertising agency's output. One of the half-truths handed down from advertising's golden age was that one only had to look at an agency's creative output to know whether the person controlling it was from art school or Oxbridge. And some of the most stunning ad work ever resulted from John Hegarty's art direction while in charge of Bartle Bogle Hegarty's creative department. Today, it is even harder to make blanket distinctions between agencies with a predominantly "art directed" output and those where the emphasis is on word power.


Related Articles

  • creative critique.  // Precision Marketing;4/22/2005, Vol. 17 Issue 25, p14 

    Presents a critique to several samples of creative advertising from the collaborations between clients and adverting agencies. Production of a minimal piece of direct mail between Tesco and EHS Brann; Inconvenience of the mailing made by Archibald Ingall Stretton for Scope; Use of retro...

  • Want to Produce Craft Beyond the Norm? Hire Confident Oddballs. Lenderman, Max // Adweek;1/22/2016, p1 

    The article presents the author's views on several traits of creative agencies. These include the person is ambitious; the person works harder than their peers--and enjoys it; the person has a brilliant brain--inventive and unorthodox; the person has an engaging personality; and the person...

  • SPECIAL REPORT DIGITAL. Hicks, Robin // Campaign;9/29/2006, Issue 39, p30 

    The article presents the author's comment on the advertising agencies' digital departments in Great Britain. According to the author, few advertising agencies produce award-winning digital work. Digital insecurities are not properly tackled by the advertising industry. Weak affiliations are...

  • Creativity and effectiveness are perfect partners.  // Campaign (UK);6/8/2007, Issue 23, p19 

    The author reflects on the significance of creativity and effectiveness in the advertising industry. She cites Kesselskramer, an up-and-coming advertising agency in the Netherlands, which has aimed to sell its own products and display its own work and of an external artist in a gallery. She...

  • PRIVATE VIEW FOUNDER. Collin, Will // Campaign;8/29/2008, Issue 34, p29 

    The author reflects on the concept of a number of advertising campaigns in Great Britain. He depicts on the campaigns concerning British celebrities, Olympic athletes and the idea of encouraging thousands of women to contribute photos of themselves using the Wonderbra. He outlines the move of...

  • How agencies and clients can make interconnected work. Bainbridge, Jane // Campaign;12/6/2013, p38 

    The article focuses on a roundtable conference of essayists of the journal "Campaign (UK)" on the significance of interconnection for agencies and clients. The essayists describe the meaning of interconnection. They describe the real value of socialization for adverting agencies. They explain...

  • PRIVATE VIEW CREATIVE. Paterson, Ewan // Campaign;8/29/2008, Issue 34, p28 

    The author reflects on the concept of advertising campaigns in Great Britain. He denotes that the advertising industry has produced good activities and a satisfactory work if rated. He comments on the success of various media agencies in launching and marketing a number of products and services...

  • Progressive Investor.  // CREATIVITY;Apr2005, Vol. 13 Issue 4, p43 

    The article presents information concerning creativity in advertisements. It focuses on long-copy advertisements with plenty of inviting visual appeal and a green-friendly look.

  • MICHAEL REBELO: Saatchi & Saatchi. POWER OF CREATIVITY REMAINS SUPREME.  // Marketing Week (01419285);9/16/2010, Vol. 33 Issue 38, p64 

    The article reports on the move of the advertising agencies to invest in creative people in Great Britain. It mentions that those who embrace a creatively driven model would be successful, at the same time keeping the interests of the clients. It states that these agencies should be more potent...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics