June 2006
Campaign;6/16/2006, Issue 24, p23
Trade Publication
The article focuses on the Miles Calcraft Briginshaw Duffy's Benecol advertisement. The ad uses an oversimplified metaphor to show how a Benecol marge or yoghurt can prevent cholesterol getting into the bloodstream. Hundreds of yellow and blue people in hippy gear march about on an island. The blue Benecol people act as over-zealous lifeguards preventing the yellows from swimming in the sea.


Related Articles

  • MCBD has a tough act to follow on Hovls.  // Campaign;6/6/2008, Issue 22, p22 

    The author reflects on the challenges that Miles Calcraft Briginshaw Duffy (MCBD) would face in relaunching the Hovis brand in Great Britain. He asserts that the brand's advertisement featuring the baker's boy pushing his bike uphill to New World Symphony is still remembered as lovingly as ever....

  • P&O launches push to woo over-40s 'cruising virgins'  // Precision Marketing;1/11/2002, Vol. 14 Issue 15, p3 

    Reports on the advertising campaign created by Miles Calcraft Briginshaw Duffy for P & O Cruises Limited. Campaign elements; Demographic group targeted by the campaign.

  • Waitrose customer club aims for brand affinity. Clews, Mary-Louise // Marketing Week;1/8/2009, Vol. 32 Issue 2, p79 

    The article reports that Waitrose Ltd. will be launching the loyalty-style customer club, Waitrose Food Club, that aims to expand its brand affinity. It mentions that Mark Price, managing director of Waitrose, is behind the launch who is planning to use the club as the main platform for...

  • Radio Times set for £1m activity.  // Marketing (00253650);3/9/2005, p8 

    The article reports that publishing company BBC Magazines is following up its £1m relaunch of the periodical "Radio Times" with a £1m radio and direct campaign. The core element of the activity is a competition offering £100,000 to pay off a reader's mortgage, which will run in four...

  • South of France is the hottest spot for MCBD five-year celebrations.  // Campaign;6/18/2004, Issue 25, p48 

    Miles Calcraft Briginshaw Duffy (MCBD) is five years old. Unofficially known as the happiest agency in town, MCBD's founders had to think hard, and dig deep, when planning the fifth birthday party. As MCBD is at a healthy 27th in the billings league, the south of France sprung to mind. The...

  • Thomson Directries promotes local focus. Billings, Claire // Campaign;8/13/2004, Issue 33, p10 

    Thomson Directories is positioning itself as a slicker alternative to its larger, more comprehensive rivals with a new £4 million advertising campaign through Miles Calcraft Briginshaw Duffy (MCBD). In the spot, the cat is chased through a city by her arch-enemy, a big, lumbering, yellow dog,...

  • Adam and Eve win USwitch 6m advertising account. Flaherty, Kate O // Marketing Week;9/18/2008, Vol. 31 Issue 38, p77 

    The article reports that Adam & Eve Inc. has been appointed by Price comparison site USwitch to handle its 6m pound advertising account after a pitch against undisclosed agencies. As reported, the account was resigned by the incumbent agency Miles Calcraft Briginshaw Duffy earlier 2008....

  • Hampton Court bids to increase visitors with MCBD and Elvis.  // Campaign (UK);4/30/2004, Issue 18, p7 

    Historic Royal Palaces is aiming to increase visitor numbers at Hampton Court Palace with a through-the-line marketing campaign. The campaign has been developed by Miles Calcraft Briginshaw Duffy and its sister direct marketing agency, Elvis. It runs across press, outdoor, radio and direct...

  • Miles Calcraft lands £1.5m Historic Royal Palaces brief.  // Marketing Week;10/17/2002, Vol. 25 Issue 42, p11 

    Reports that Historic Royal Palaces has handed its advertising account to Miles Calcraft Briginshow Duffy. Background of Historic Royal Palaces; Programs of Miles Craft for Easter 2003 campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics