TITLE

TURKEY OF THE WEEK

PUB. DATE
June 2006
SOURCE
Campaign;6/16/2006, Issue 24, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the Miles Calcraft Briginshaw Duffy's Benecol advertisement. The ad uses an oversimplified metaphor to show how a Benecol marge or yoghurt can prevent cholesterol getting into the bloodstream. Hundreds of yellow and blue people in hippy gear march about on an island. The blue Benecol people act as over-zealous lifeguards preventing the yellows from swimming in the sea.
ACCESSION #
21361879

 

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