Mother's dedication to Zoo ad breaks a record

June 2006
Campaign;6/16/2006, Issue 24, p23
Trade Publication
The article reports that Mother, with its latest advertisement, has achieved a place in the Guinness World Records. So far, Mother's TV campaign of filmed stunts for Zoo has seen two Emap marketing executives take a glamour model lingerie shopping and spend 10,000 pound on a flight in a fighter jet instead of on an ad. Mother is now the proud holder of the record for the longest Scalextric track, smashing the previous record of 2,550 feet.


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