Who's doing what in the name of World Cup fever

June 2006
Campaign;6/16/2006, Issue 24, p23
Trade Publication
The article focuses on the impact of Football World Cup on the advertising world. ITV is, so far, the most generous media owner for taking clients and friends to live matches. Among the recipients of tickets to England's opening game were Media Planning Group's Mark Craze, Starcom MediaVest's Chris Locke, Naked's Jon Wilkins and Starcom Motive's Chris Williams. They were joined by the Royal Mail marketing director, Alex Batchelor, and Clive Austin, the media buying and group communications manager at Kraft Foods. McCann Erickson has taken an irreverent approach with a window display depicting some members of the England team in various states of disarray.


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